Rae + Beam Business plan
The ask
For a Fashion Entrepreneurship course, it was asked to develop a business plan and idea which included key financials, a mood board, an analysis of the chosen market, product offering, and a debrief of the target consumers. The deliverable included a written business plan and a slide deck which was presented in front of industry critics as a “Shark Tank” pitch.
THe outcome
The outcome of Rae + Beam involved the development of a comprehensive business plan, including key financial projections, a mood board to visualize the brand's aesthetic, and a detailed analysis of the chosen market and product offering. The business plan outlined the target consumer demographic and how the proposed brand would meet their needs. The deliverables included a written business plan and a refined slide deck, which were presented in front of industry critics during a “Shark Tank”-style pitch. Feedback from the critics helped refine the business concept, offering valuable insights into its potential for success in the market.