The ask
Hid(d)eden my group’s clothing brand for a Line Development course. The ask was to create a Contemporary fashion brand which had to include 8 chosen final looks designed by the group, a brand analysis/story, color palette, details about the clothing, textiles that are 70% cotton, a full marketing plan, tech packs, cost sheets, and the use of CLO 3D.
Brand Video
Our brand mood board
Color palette and Textiles
Our final sketches
Our consumer range
One of our looks in CLO 3D
One of our looks in CLO 3D
Advertising
Brand Collaboration
Our debut event
Cost sheet
Other media
Marketing Plan
Assortment Plan
Spec Sheet
The outcome
Through developing Hid(d)eden (Hidden Eden for my Line Development course, I gained hands-on experience in creating a contemporary fashion brand from concept to execution. This process taught me the importance of cohesive brand storytelling, strategic use of color palettes, and attention to fabric selection, ensuring textiles met the required 70% cotton specification. Collaborating with my group, I honed my skills in garment detailing, marketing strategy development, and technical execution through tech packs and cost sheets. Additionally, mastering CLO 3D software allowed us to bring our designs to life virtually, bridging creativity with practical application in the fashion industry.